Variables
Variables insert useful bits of content that stay up to date. Find them under More → Variables in the Write toolbar.
Try these in a post:
{{ reading_time }}— an estimate such as “3 min read”.{{ blog_title }}— your blog's title.{{ posts limit: 5 }}— links to recent posts.
Reading time updates with your writing. It's an estimate, not a timer, and only appears inside a post or page.
With Pro, create your own reusable text in Settings → Variables. For example, save a short sign-off and use it in several posts. Turn on Markdown if the value contains formatting or links.
Don't store secrets in variables: their values can appear publicly. See all variables.